Blue Diamond Cre8tive
Use case · Performance marketing

Turn ad spend into a plan.Not a guess.

Most paid budgets get decided in a five-minute meeting off a gut feeling. This use case is about having a written creative angle and a recommended budget split per channel before a single dollar moves, kept on a task board instead of a slide deck nobody opens again.

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This is creative direction and budget planning only. We do not run or manage a client's live ad account, and we never spend on a client's behalf. Execution stays with you or your media buyer.

Paid Media Plan

Describe your budget, channels, and goal. Get a recommended split and a creative angle for each channel back. Creative direction and budget planning only, we never manage a live ad account or spend on your behalf.

See how the plan works
dashboard/paid-media-plan
Google · $2,000
Search-intent capture on high-value keywords
Meta · $1,500
Retargeting warm site visitors with a proof-led creative
LinkedIn · $1,500
Direct reach to the named decision-maker title

Illustrative preview, not a real client budget.

Old way vs. our way

Stop rebuilding the planfrom scratch every quarter.

The old way

A dozen tabs open with a generic chat assistant, re-explaining the brief every time.
A Notion doc of half-finished notes nobody else on the team can find.
A spreadsheet tracking what's supposedly in progress, already out of date.
No memory between sessions, every new chat starts from zero.

Our way

One project, holding the brief once, for every task that comes out of it.
One task board, real named tasks assigned to a specific team member.
Every closed task keeps its result and what you learned from it.
A compounding execution-memory history, so decisions build on each other instead of resetting.
How it works

From briefto a channel plan.

Brief

Tell us your goals, industry, and audience once, in one project.

AI drafts starter tasks

Your team turns the brief into a starter task list, ready to assign.

Task board

Assign, work, and review each task on a kanban board from open to done.

Execution memory

Every closed task keeps its result, so the next brief builds on it.

Start from a template

Pick a task,your team runs it.

A sample of the paid media and reporting templates in the library. Sign up to run any of them.

Paid media planning

Recommended budget split across channels

Your CMO proposes how to divide a stated ad budget across channels for a given goal, with the creative angle for each. Creative and budget planning only, execution stays with you or your media buyer.

Runs with your Chief Marketing OfficerPaid media planning

Creative brief for a new paid campaign

Your CMO writes the creative direction, hook angles, and audience notes a designer or media buyer needs to build a paid campaign.

Runs with your Chief Marketing OfficerPaid media planning

Landing page brief for a paid campaign

Your CMO outlines the structure and message match a landing page needs to convert traffic from a specific paid campaign.

Runs with your Chief Marketing OfficerPaid media planning

Retargeting audience and message plan

Your CMO maps out retargeting audience segments and the message each one should see, based on where they dropped off.

Runs with your Chief Marketing Officer
Get started

Brief it once,get a channel plan back.

Tell us your goals, industry, and audience. Your team drafts a starter task list focused on paid media planning from day one.

Start a performance project